Module 01: The Ads Foundation
In the first module, I’ll lay out the foundation for running profitable Facebook advertising campaigns…

Why (and when) to use multiple Facebook Pages.
How to set up your Facebook Ads account (so you won’t get banned).
How to choose the OPTIMAL sales funnel type.
The 8 BIG Facebook advertising mistakes that you MUST avoid.
How to set up your Facebook pixel correctly. (Hint: Get this wrong and your conversion rate will fall)
The proper mindset you need to advertise at a profit. (Caution: Most people underestimate the importance of “mental attitude.”)
Which Ad Metrics you need to focus your attention on. (Tip: Beginners almost always make testing & tracking harder than it really is.)
The best way to structure your campaigns for MAXIMUM profit.
Module 02: The Perfect Ad
In this module, I’ll focus on creating ads (along with all the templates you’ll need)…
How to determine the most effective “hook” for your ad. (Tip: Using a hook helps make your ad unique, so it will stand out and grab attention.)
When to use the various ad formats for improved results.
The 5 AD TYPES your campaigns can use… and when to use them.
The 8 BIG Facebook advertising mistakes that you MUST avoid.
How to “spy” on your competitors. (Hint: Advertising is COMPETITIVE. That’s why ethical spying is necessary to gain the advantage.)
Which IMAGE ADS perform best… and how to create them quickly and easily.
A walk-through of a VIDEO ADS CASE STUDY… look over my shoulder as I explain what works and why.
How to write compelling STORY-BASED ADS. (Tip: Story Ads are one of my SECRET WEAPONS. Inside, I’ll show you why.)
How to leverage “meme” videos… and make them SELL.
How to DOUBLE your conversions by adding a simple 5-second “video overlay” to your ads.
Module 03: Targeting Secrets
In this module, you’ll learn the art of targeting your best prospects…
How to discover EXACTLY who your best prospects are. (Tip: You MUST get this right.)
How creating your ideal “customer avatar” will help boost your sales (and the fastest, easiest way to do it).
How to find the BEST audiences in ANY market. (Note: I cover this in-depth, with multiple videos — it’s important!)
How to determine who your COMPETITORS are targeting (so you can emulate them).
How to find… and when to use… specific audiences. (I’ll run you through it step-by-step.)
A clever way of using “unusual behavior” to target PRIME prospects.
The “White Ocean Targeting” trick to scale your ads. (Hint: Scaling is one of the reasons why paid advertising is superior to SEO.)
Module 04: Retargeting Secrets
Module 05: Budget, Bidding and Scaling
Module 06: Execution Blueprint