Ready for your ad campaigns to take off? Learn the strategy to take your ads further, faster.
THE LAUNCH COURSE 10 WEEKS TO THE PERFECT LAUNCH
Why spend money on ads that aren’t working?
When only 42% of marketers say Facebook ads are working for them, yet companies are throwing tens of thousands of dollars per month, per week, or even per day at those same ads …
Something is off.
Even for the companies who are getting a return on their ad spend, it can feel like a guessing game.
Wondering, “Will this ad go viral?” is not an ad strategy, and it’s not how you make real, consistent money with ads.
LEARN THE STRATEGY BEHIND SUCCESSFUL ADS INTERACTIVE COURSE + LIFETIME ACCESS
Can I let you in on a little secret?
Very few of our ads at Harmon Brothers ever actually went viral.
Shocking from the team known for “viral” ads like Squatty Potty, Purple Mattress, and Chatbooks, right?
The truth is, on most of our ads, only about 20% of the views come from shares.
The other 80% of views come from the paid ad strategy behind the ad.
That’s because viral is not a good growth strategy. It’s like catching lightning in a bottle–it’s not predictable or sustainable.
This is great news for you!
Because you don’t have to wait for the planets to align to get a viral ad and make money.
You can learn the exact strategies used by our team to create and launch profitable ad campaigns. You can control whether or not your ads get seen and bring in sales.
For example, when we launched our Lumē Deodorant campaign, we FIRST tested different video ad thumbnails to find out which performed best.
The worst image got a 2.04% click through rate. The best image got a 8.87% click through rate.
That’s an increase of over 400%!
Ready for your best launch ever?
We created Launch Ads that Sell to give you a massive arsenal of tools to build a highly-successful ad campaign, without relying on virality. Screw viral.
This course is packed with the latest strategy and easy, step-by-step instructions to build your best campaign yet.
Launch Ads that Sell will teach you:
Exactly what to A/B test for maximum impact, so you can make small changes that bring in larger dollar amounts.
How to create a landing page that converts, and the exact tests to run for even better conversion over time.
The “funnel mentality” to give your campaigns better Reach, ROAS, and ROI…and ensure you never have to rely on “virality.”
How to set up your account to take advantage of Facebook’s algorithms, instead of constantly fighting against them.
The right emails to send at the right time, to support your ad campaigns and achieve even more sales and repeat buyers.
What You’re Going to Get
Over 15 hours of video instruction from Daniel Harmon & Team HB
Answers to all of your questions private Facebook Group
Feedback on your ads and assignments through the private Facebook Group
10 Editable Workbooks w/the exercises you need to apply what you learn
Checklists, templates, and more to help you implement what you learn
Lifetime access to the recordings to refresh your skills anytime
LEARN HB’S BEST LAUNCH STRATEGIES NOW – INTERACTIVE COURSE + LIFETIME RECORDING ACCESS
Are you ready to stop dabbling and start producing results?
1X/WEEK FOR 10 WEEKS BEGINNING
AS SOON AS YOU ENROLL
10 1-1.5 hour sessions, watch on your own at any speed & refer back anytime.
1 Day Per Week. The course gives you 1 week to complete your homework before the next section is released.
Homework each session. You’ll have 1 week to complete each real-world assignment in your workbook. The next section is unlocked every 7 days.
STREAMING ONLINE – WATCH ON A DESKTOP, LAPTOP OR MOBILE DEVICE
Participate in the private Harmon Brothers University Facebook Group where members of the HB team and students are collaborating to help each other.
Join from anywhere on demand.
Lifetime access to all sessions.
Over 15 hours of Guided Instruction from Daniel Harmon and the experts at Harmon Brothers, including extensive breakdowns of setting up campaigns, testing, crafting landing pages and emails—everything we do to launch our campaigns. (We’re serious when we say guided—this is a hands-on course. You’ll be working on your ads with the workbook assignments that will lead you to the end result of a well-launched campaign).
“The Launch Course” Workbooks packed with hands-on exercises to guide you through setting up your campaigns, testing your ads, landing pages, emails—everything to launch, step-by-step, from prepping to completion.
BONUS #1: Our “Foundational Funnel Framework” – this is the wireframe our landing pages start from including all of the elements we use to create landing pages that convert. Just plug in your info, then ship it off to design & development.
BONUS #2: “Customer Avatar Worksheet”
Lifetime Access to the Recordings from all of our sessions. Refer back to the course, refresh your skills and get access to future course updates and additions.